Matthew Burgos: Press for brands, creatives and studios
Freelance press officer in Milan. A journalist who has read thousands of pitches, now writing them for you.
Magazines he writes for
Also in W Rome, WorldBound, Neocha, ALHAUS, Pendulum, Present Space, Cercle, WOW, Orlando Tales, Our Culture, CAP74024, Belmont, Plural, The European, ODDA, Youthies, Intern, Hunter & Folk, Breathe, WAVES, It’s A Passion Thing, The Light Observer, Teen Breathe, Luxury Lifestyle, Milestone, ArtThou, Italics, Presenza, Juan in EU, Purveyr, Genify, Fully Booked, Flash Fiction, 101 Words, Frostclick, R+D.LAB, Thought Catalog, SPORK, L’osservatorio, Galaxy4Peace, GuidedPR, Vitademia, Six-Word Memoir.
Matthew Burgos is a freelance press officer for brands, creatives, and studios. He secures press placements for launches, books, spaces, and projects in art, architecture, design, technology, and luxury, in the US, the UK, Europe, and Asia.
Since 2026 he has landed more than 35 press placements for his clients, including AD Italia, Monocle, Luxury Lifestyle Magazine, and Dolce Magazine.
Why a journalist as your press officer
For four years he sat on the other side of the inbox. As a news editor at designboom from 2022 to 2026 he wrote more than 1,800 stories and read the pitches that came with them, so he knows which ones get opened, which ones get published, and why most never do. He has also written for more than 47 digital and print magazines, including Dazed, i-D, BJP, Lampoon, Huck, Blanc, DAMN, and The Face.
That means your story is shaped the way an editor needs it: the angle, the images, the facts, and the timing, sent to the right person at the right title.
Results
C41/LEONE: A Place We Like
5 press placements for the book A Place We Like in less than a month, including AD Italia.
The Robin
17 press placements for the luxury membership club across the US, the EU, and Asia in 3 months, including Luxury Lifestyle Magazine and Dolce Magazine.
ERG Media: Dakarachives
7 media placements for the book Dakarachives in less than 2 weeks, including an interview with Monocle and a feature on ramp.space.
Earlier: NR Magazine
As a freelance press consultant, he placed NR Magazine and its editor-in-chief on Monocle's The Stack podcast and on magCulture, each from a single email pitch.
Who it is for
- Design, architecture, and interiors brands and studios
- Artists, photographers, galleries, and creatives
- Publishers and authors launching a book
- Luxury, lifestyle, and hospitality brands
- Technology and product brands with a design story
How it works
1. Tell him what you are launching and when. A short email with the project, the date, and the images you have.
2. The angle and the list. He finds the story editors will want and the titles and writers who fit it.
3. The pitch. Written and sent by him, one editor at a time, never a mass mail-out.
4. Follow-up and interviews. He handles replies, images, and interview requests.
5. Coverage. You receive each placement as it is published.
Questions brands ask
What does a freelance press officer do?
A press officer gets your project covered by journalists and magazines. Matthew finds the angle, chooses the right titles and editors, writes and sends the pitches, handles replies and interview requests, and follows each story through to publication.
Which publications can you reach?
Art, architecture, design, technology, culture, and luxury titles in print and online, in the US, the UK, Europe, and Asia. Recent placements include AD Italia, Monocle, Luxury Lifestyle Magazine, Dolce Magazine, and ramp.space.
How quickly can coverage happen?
It depends on the story and the titles. His recent campaigns landed 7 placements in less than 2 weeks, 5 in less than a month, and 17 over 3 months.
Do you only work with brands in Milan?
No. He is based in Milan and works with brands, creatives, and studios internationally, with coverage across the US, the EU, and Asia.
How do I start?
Email [email protected] with what you are launching, the date, and any images or press material you have. If it is a fit, you will hear back with how he would approach it.
Also see copywriting for brands and his press kit.